About Us


We are a full service jewellery company with over 30 years of expert experience in the production of finely crafted North American-made jewellery.

We specialize in the creation of unique, custom and recreation of jewellery items, including the restoration and repair of worn or damaged heirloom pieces.

We guarantee our service and strive to ensure that all our services and products are listed at fair and affordable prices.

We are proud to feature Ladies and Gent’s Diamond & Genuine Gemstone Rings set with Garnet, Amethyst, Aquamarine, Diamond, Emerald, Pearl, Alexandrite, Ruby, Peridot, Sapphire, Opal, Pink Tourmaline, Citrine, Blue Topaz, Star Sapphire, Star Ruby, Black Alaskan Diamond, Black Onyx, Shell Cameo and much more!

As Expert craftsman in the fine art of designing unique custom jewellery all of the handcrafted products on our site can be customized to your specifications.


Luray guarantees its products to be free of manufacturing defects and you can be ensured of quality materials.

We strive to provide you with the best customer experience in Canadian crafted Jewellery. All of the gemstone models shown on Luray are set with A+ quality genuine gemstones, hand selected for their quality and beauty, available in a rainbow of colors.

Bluebird Select Diamonds (main or accent stones) are graded with a GIA standard of SI1 clarity, GH colour of good cut and symmetry for brilliant fire and eye catching appeal. All karated jewelry products are stamped with gold content and hallmarked with LURAY or BLUEBIRD for authenticity.


Thanks for visiting our website, we’re excited to have you here. For over 30 years I’ve been in the Jewellery industry, designing and creating custom pieces for local and international customers.

I am very proud of the Luray brand, knowing that our name is a beacon for fine quality and a shimmering wide selection of products. I am grateful for the opportunity to restore your heirloom pieces, with each unique challenge we’re invited to see a little sliver of history.

In each repair, we earn your trust, knowing your pieces are in the best hands.

Please browse our incredible selection of rings, pendants, earrings, and chains online, and don’t hesitate to reach out to me personally with a question, custom quote, or request.

If you're a fan, customer, or you'd like to learn more about our fine products, plus receive exclusive deals and sale items, please consider subscribing to our email list below. I look forward to serving you today and for many years to come! Sincerely,

David Poluck

Founder of Northern Jewellery/ Luray


For more information ABOUT US, Inspiration designs, products and services CLICK HERE